How to combine the comfort of watching a live event on TV and the excitation of being there in
person? How to shift passive viewers into active participants? How to bring virtual experiences
to life? Those are the challenges of the new era we are living in, and it’s time to maximize the
power of audiences to engage, share creative energy and emotionally connect during virtual
Sparkup, a French startup specializing in real-time audience engagement for large-scale virtual and hybrid experiences will be introducing their platform to the US market at the NAB SHOW 2023 in Las Vegas from April 16 to 19.
The unique combination of immersive ultra-low latency video and interactivity
Sparkup is a platform that helps organizations grab and hold their audience’s attention, whether
they’re hosting business events, conferences, company events, game shows, sport and esport
events, entertainment events or learning and development events.
The platform provides a virtual audience technology that pulls video feeds from online viewers
to generate a large-scale video mosaic with no attendance capacity limitations and AI-based
moderation to get full control over the look of the show. The video mosaic can then be customi-
zed to match the brand and scenography and be displayed on any type of screens (LED, Green
screens) or be integrated into 3D backgrounds for extended reality purposes, to create an even
deeper immersion. Speakers on stage can finally see their online audience and get that vital
non-verbal feedback, and online viewers can watch the event from a front row, completely im-
mersive seat, as if they were teleported in the room!
Once people are teleported, Sparkup turns top down communication into a dynamic experience
with audience interaction widgets. Easily add polls, quizzes, chat, Q&A, live emojis or let people
raise their hand if you them to jump on stage, and make the audience an active part of the expe-
rience. Widgets are seamlessly embedded with live video to keep viewers glued to their screen.
Sparkup is built on a modern video platform that delivers ultra-low latency video at scale to
create truly real-time interactions with the audience, no matter their device or location.
Meet Sparkup at NABSHOW
Sparkup will be at the NABSHOW expo from April 16 to 19. Find them in the WEST HALL, on the
France Pavilion, booth #W3220. They will perform live demos of the platform, a great opportuni-
ty to see how it is possible to teleport remote attendees to an event venue and create shared
interactive video experiences.
Sparkup was created in 2021 to help companies and leaders create memorable virtual and hy-
brid events. Sparkup combines audience interaction and real-time video communication to
create highly interactive and immersive experiences.
More info at https://sparkup.app